HꓥIR PꓥSSION is a new generation in permanent hair color. For the first time using our new generation color pigment technology, we have been able to achieve colors that have not been possible before. These new pigments along with our specially formulated Boosters allow us to achieve permanent results for today’s fashion conscious clients. With Its Keratin Infused SystemS (KISS) it ensures that the hair is left restructured and in optimum condition.