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 OLAPLEX is scientifically proven to reduce breakages and make hair colour last longer. Revolutionary OLAPLEX™ is an upgrade service for hair colouring. Dean Christal from America is the man who made it all happen. He is persistent and audacious. It was designed by scientists Dr Eric Pressly PHD in Materials and Dr Craig Hawker PHD in Chemistry. With outside eyes and innovation: They both came from outside the world of cosmetic science.When disulfide bonds are broken, it results in damage. OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.